Read more: Dulux paints town green with recycling effort http://www.nst.com.my/nst/articles/2dot/Article/#ixzz0uE0jlxcR
ICI Paints (M) Sdn Bhd managing director Goh Cheok Wong said the campaign was to encourage consumers to recycle their unused paint.
"We want to reach out to the consumers and educate them on how to care for the environment," said Cheok.
The paint will be sent to the waste management company Texcycle Technology (M) Bhd to be treated. The oil, water and chemical compounds are separated to be reused.
"The chemicals are converted into harmless sludge," said Cheok.
Each person may only hand over 15 litres of paint for recycling.
The collection period is from Friday to July 3, from 10am to 8pm.
For every 15 litres of paint received, AkzoNobel will contribute a litre of paint. The target is to collect 20,000 litres of paint.
Some of the paint collected will be used to refurbish the Children Protection Society Penang, The Spastic Children's Association of Johor, and Sinar Suria Children Home, Temerloh.
For information, visit www.duluxpaintbank.org. -- By C. Premananthini